Clean CRM data and scalable outbound engines for GTM leaders
Data hygiene meets hands-off prospecting.
Tools we use:
Limited spots available this month!
SERVICES
Services that grow with you
ICP Research
Deep-dive analysis to identify your ideal customer profile and target accounts
Lead Lists
Curated, verified contact lists of decision-makers at your target companies
Clay Automation
Custom Clay workflows to enrich and maintain your prospect database
RevOps Setup
End-to-end revenue operations infrastructure to track and optimize performance
Who We Help
COMMON CHALLENGES
VC-Backed Tech Startups
Seed–Series B
Pain Points:
✓ Need pipeline fast to meet growth targets
✓ Limited resources to build an in-house sales team
✓ Struggling with inconsistent GTM tech stack
Outcomes:
✓ Scalable outbound engine that delivers
✓ Clear ROI on sales and marketing investments
✓ Automated processes that grow with your team
Founders
Small Founding Teams
Pain Points:
✓ Lack of set-up for scalable GTM systems
✓ No resources to build an in-house rev-ops team
✓ Struggling GTM tool selection and implementation
Outcomes:
✓ Better understanding of ICP and who to prospect
✓ Foundational GTM-setup, grows with your startup
✓ Training on how to go from 0 to millions in ARR
About the Founder
Jorge Macías
GTM & Sales Automation Expert
Y Combinator S18
Helped a company go from 0 to $3 Million in ARR
Implemented 100+ GTM systems and automations
Sales Advisor for Seed and Series A Technology Startups
Helped 50+ B2B companies to build scalable outbound engines
HOW WE WORK
Our Process
We pair technical depth with personalized execution, building custom GTM systems for a select few clients.
Pain Points
We identify your ICP, target accounts, and craft compelling messaging
✓ Comprehensive ICP research
✓ Target account selection criteria
✓ Personalized messaging frameworks
✓ Value proposition refinement
Automate
We build your outbound infrastructure and implement automated workflows
✓ Clay workflow implementation
✓ Multi-channel outreach setup
✓ CRM integration and configuration
✓ Automated lead enrichment
Iterate
We continuously optimize based on data and feedback for maximum results
✓ Weekly performance analysis
✓ A/B testing of messaging
✓ Conversion rate optimization
✓ Ongoing strategy refinement
CASE STUDIES
Real Results from Real Businesses
12%
Increase in reply rate for SaaS startup after implementing our custom Clay workflows
30%
Reduction in customer acquisition costs through optimized outbound strategy
95%
Cleaner data in CRM that makes sales teams trust their foundational systems
"We're working with Jorge Macías now and he's awesome!!! He's very knowledgeable and provides in depth examples and is also super patient. If you're thinking of hiring him, l'd highly recommend!!! Feel free to DM me if you have any questions."
Amit Arora
Revenue Operations Manager, WebAi
PRICING
Transparent Pricing
Flexible options to match your business needs
Starter
$3k Monthly
Perfect for early-stage startups
✓ Initial ICP research & definition
✓ Basic lead list
✓ Simple Clay workflow setup/test
✓ Basic RevOps configuration
✓ Monthly performance report
Growth
$5k Monthly
Ideal for scaling businesses
✓ Advanced ICP research
✓ Expanded lead list
✓ Advanced Clay automation
✓ Full RevOps System implementation
✓ Bi-weekly performance reports
✓ Campaign build out and optimization
Enterprise
Custom
For established organizations
✓ Full-time Staffed GTM Engineer
✓ Multi-segment ICP research
✓ Complex Clay workflow design
✓ Enterprise RevOps architecture
✓ Weekly performance reviews
✓ Dedicated account manager
✓ Custom integrations and API setup
Limited spots available this month!
Frequently Asked Questions
Before deciding to work with us, here’s everything you need to know.
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Most clients get quick wins within the first 2–4 weeks; think cleaner data, sharper ICP lists, and the first replies/meetings hitting the calendar.
A full, repeatable outbound engine (automated list-building, tested cadences, dashboards) is typically shipping by day 90, with measurable pipeline growth quarter over quarter.
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GTM Engineering delivers a fractional “GTM engineer” with a blend of RevOps strategist, data engineer, and outbound builder. Instead of the usual one-size-fits-all agency or lone SDR. Clients get:
Custom, tool-agnostic workflows built in Clay, email sequencers, and CRMs that plug directly into their stack; no vendor lock-in.
Signal-based prospecting that layers firmographic, technographic, and trigger data so outreach starts with high-intent accounts, not bulk lists.
Automation-first execution: scrapers, AI enrichment, and API connectors replace manual research delivering qualified pipeline in weeks, not quarters.
Hands-on iteration: weekly sessions, live table builds, real-time A/B tweaks, and metrics dashboards so clients watch ROI compound instead of guessing.
Net outcome: Series-A startups and boutique agencies gain enterprise-grade GTM infrastructure without hiring a full RevOps team.
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Hire junior SDRs or VAs to scrape lists and send cold emails—leads trickle in, but data quality, personalization, and deliverability suffer.
Sign long retainers with generic lead-gen agencies that pump out recycled contact lists and canned cadences, yielding low reply rates and zero learning.
Buy multiple point-solutions (ZoomInfo, Apollo, sequencing tools) and hope an internal marketer stitches them together—often resulting in siloed data and unused licenses.
Pull a founder or AE off quota to moonlight as RevOps, causing burnout and stalled deals while they wrestle with CRM fields and workflows.
In every case, the company either bleeds time, overspends on headcount or software, or both—yet still lacks a cohesive, automated system that scales. GTM Engineering replaces this patchwork with a single, high-leverage partner who engineers the entire go-to-market engine end-to-end.
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Scope: 3–6-month retainer, ~5–10 hours per week.
Cadence: weekly working sessions + live Slack/Notion updates.
Deliverables: ICP map, data workflows in Clay/CRM, email & LinkedIn cadences, RevOps metrics, and an internal “how to keep it humming” guide.
Investment: tiered packages starting at the cost of a single junior SDR but you get a fractional RevOps + automation team that scales far faster than headcount.
Get in touch today to level-up your processes
Schedule a 30-minute discovery call with our team to discuss your specific needs and how we can help you achieve your sales goals.