Go To Market Engineering School Podcast:
About our guest — Jorge B. Macías
Jorge Macias is an industrial engineer turned GTM engineering wizard who scaled the first Puerto Rican YC-backed startup from zero to $3M ARR.
He's now a go-to-market engineering consultant and advisor helping B2B SaaS companies turn messy data into synchronized revenue engines.
Jorge operates and advises multiple startups on sales, PLG, and GTM engineering while sharing his workflows with thousands of GTM operators on LinkedIn. We recorded this just one month after he became a dad — proving that if he can revolutionize go-to-market operations with a newborn, there's no excuse for the rest of us.
Core takeaways
Fresh insights from someone building GTM workflows in the trenches while juggling fatherhood and launching a new consultancy.
The perfect definition of GTM engineering: "RevOps and growth hacking having a baby"
How to replicate your best seller's "secret sauce" and scale it across your entire team
The Series A GTM stack: Essential tools for companies approaching $1M ARR
His favorite technographic play using job descriptions for targeted campaigns
The two emerging skills every GTM engineer needs: patience and clarity
Why real-life use cases beat endless LinkedIn scrolling and course consumption
The simple LinkedIn data hack that revives stale leads every 3-6 months
How AI transforms manual 45-minute meeting prep into automated prospect research
Why GTM engineering is "more art than science" and what that means for you
Top quotes
Best definition of GTM Engineering: "If RevOps, marketing operations, sales operations, data engineering and growth hacking had a baby... It's turning messy data, tools that are scattered around, half-baked playbooks into one automated synchronized work."
The transformation: "Instead of having one awesome seller and a lot of mediocre salespeople, you're gonna have a lot of average salespeople, which is good for business models because it's gonna be more predictable."
On tool selection: "Look for the tools that are right for the stage that you are in your company and the stage that you are in your go-to-market journey."
Learning philosophy: "The real value in go-to-market engineering comes from practice and from building workflows that are going to be living out there in the world... New skills are like sports—you need to get the reps."
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Referenced tools and resources
HubSpot: Jorge's go-to CRM for most clients
Salesforce: Enterprise CRM option
Attio: Modern CRM Jorge wants to test
Clay: Primary data orchestration and enrichment platform
Lemlist: Preferred sequencer for multi-channel outreach (LinkedIn + email)
RB2B: Website visitor tracking and identification
Notion: Jorge's current CRM and wiki repository
Apify: Go-to scraping tool with extensive actor library
Phantom Buster: LinkedIn automation and network growth
ChatGPT: Browser-based AI conversations
Claude (Anthropic): API integrations within other tools
Reoon: Underrated email verifier ($80 for 100k verifications + 500 daily credits)
NeverBounce: Alternative email verification
Apollo, Lead Magic, Prospeo: Lead generation databases
